It's the headline and the pictures. Not necessary for anyone to read the text to get the message. They use associative memes to put ideas in people's heads on an emotional level. The triggering message here: Qanon (whatever that is) = bad, dangerous, dark, cult. You on Qanon = trapped, helpless, hopeless, afraid. Couldn't be more obvious in this case, but not obvious to anyone who hasn't broken free of their DS-MSM response training and still falls for this kind of crap.