I’ll say the first time I tried In n Out I didn’t get what the fuss was all about. I thought the same thing. It was really plain and blah. Also partly bc of the hype it was a let down. But after trying a few more times I’ve grown to only eat there. Their lettuce is always fresh and crispy. The buns are always perky and full. And the beef patty actually tastes like beef. It’s really simple. Doesn’t have the flash of the other fast food joints so as a young’n I didn’t really love it. But as I got older and appreciated fresh over flash I really like it. I also like how the company operates. The workers are always sharp courteous and helpful.