It’s not just because POTATUS uses it all of the time.
It’s because the agenda of pushing transgenderism, asking for pronouns, and everything else associated with it is working in the public sphere. Because you’re not allowed to just call a group “guys” or “ladies” anymore.
Anyone else irritated by this?
Using it to refer to your parents or family doesn’t bother me as much as lecturing people with the term on social media, substituting the -ks for -x at the end, government using it, or people forcing it.
But the term of endearment is getting twisted in the vernacular by these people, and it’s not fun to watch it playing it out.