It’s not just because POTATUS uses it all of the time.
It’s because the agenda of pushing transgenderism, asking for pronouns, and everything else associated with it is working in the public sphere. Because you’re not allowed to just call a group “guys” or “ladies” anymore.
Anyone else irritated by this?
Trump used it from time to time when addressing the crowds. I kinda liked when he used that expression to be honest. Biden is generally tedious to listen to, so expressions he uses tend to get tired-out fast. But I don't mind "folks" personally.