During the beginning of all this everyone was freaking out about how we were going to be able to ship and store this magical elixir at -70F. They were adamant about it. People were worried about refrigeration shortages.
I'm sure it cost a significant lot more to ship something then store it at -70F.
What happened that we went from this getting shipped in temperature controlled shipping containers, to sitting on a truck in a cardboard box next to my Amazon order...
Personally this was my thought at well. Marketing. Normies also think superhero movies are rad and expensive phones make life worth living. They're prone to a certain kind of stupidity where they'll think "Wow, it needs to be Super Frozen it's so powerful, like something Ironman would concoct! I better get some of that juice so I can be a Superhero too!"
Ironically, this is the most innocuous reason I can think of for the weird roll out. Let's hope sleepydude and others are not correct.