It's supposed to change public opinion. It's like a janitor saying they're a "custodial engineer" so that people don't realize they just clean toilets and mop floors. George Carlin had a whole bit on changing the names of things to make them sound better. People eat that shit up. It's so people don't see things for what they are.
What good does re-branding do?
It's supposed to change public opinion. It's like a janitor saying they're a "custodial engineer" so that people don't realize they just clean toilets and mop floors. George Carlin had a whole bit on changing the names of things to make them sound better. People eat that shit up. It's so people don't see things for what they are.