To me, this promotes division which I'm against no matter which side it comes from. The last thing we need is to make the people who took the stab ,for whatever reason, think we're coming across as superior to them. Particularly when trying to convince them not to take stab 3,4,5 and so on.
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I think quite a few people aren't really getting the point of the pureblood meme.
The idea behind it was to take the Deathly Hallows symbol -- a design that many leftists have tattooed on them -- and turn it into a "hate symbol for the unvaccinated," ala the OK sign. The fact that Rowling is a TERF feeds beautifully into the whole thing, and hopefully the meme will force tens of thousands of butthurt lefties to remove their tattoos.
To use it anonymously online, you can go full smug Malfoy on your opponents. In real life, though, you wouldn't mention it until someone else brought it up, then just chuckle and play it off: "oh yeah, I guess I am pureblooded haha" or "pureblooded? What does that mean?" and so forth.
So no one should be getting genuinely divided by this that hasn't been already.