It's something I've been aware of for years, but as with most simple things it can get easily overlooked.

People have been conditioned to believe that words are actions even whilst the 'actions' appear to be contrary to the words.

Virtue signalling is a prime example of this.

They got people to do it themselves, and to each other, so much so that when the MSM and government started doing it they just believed whatever the fuck they were told, without seeing that the actions didn't match.

This is how they convinced the world that Trump was the evil one, causing TDS, even though he did more for Americans in 4 years than any other presidents did in 40.