Except for iPhone cases, sneakers, and skins for your fortnite character. “Individuality” is tolerated there. They’ll grant people minor concessions so they don’t realize what’s happened. It’s a place for them to “express themselves” (instead of in ways that really matter).

If they started making us all wear gray jumpsuits, even the dimmest amongst us would see their game. If everybody can bedazzle their sneakers exactly how they want, no one will notice they’ve conditioned us to all think the exact same way.