Vegan fake foods used to mostly be sold in American "health food" stores. Due to the fact that tofu is part of Japanese cuisine, my J family loves them some tofu burgers and soy milk. It's also cheap food and considered to be low fat and "healthy." Hubs is brainwashed to believe meat is unhealthy, so even though he happily scarfs up beef, he gets to feeling guilty sometimes and nags me to buy tofu. I haven't told him yet that Japanese housewives feed their husbands tofu when they want to decrease their man's libido.