I think it's way easier for them to execute. Copy the good things big tech did, eliminate the horrendous shit. Then iterate. Obviously not that simple, but a lot of the costs were already incurred by big tech. Steal it, then make it better in terms of free speech. AI free speech thing might be BS.

There has to be AI on some level to make sure there isn't child porn, threats, etc. Interesting to see what happens.