Freud -> Bernays connection confirmed: https://www.apa.org/monitor/2009/12/consumer

Bernays -> Netflix connection confirmed: https://www.msn.com/en-us/news/world/down-the-rabbit-hole-with-adam-curtis/ar-BB1egjP0

Not long ago, I stumbled upon the fact that Marc Randolph, co-founder of Netflix, is the great-nephew of Edward Bernays, the inventor of modern public relations, which also makes him a relative of Bernays’s even more famous uncle, Sigmund Freud. I marked this up as a win for the peculiar methodology of the filmmaker Adam Curtis, whose celebrated 2005 film The Century of the Self explored the role of the Freud-Bernays line in forging the contemporary world. Make what you will of this family connection, but there is a certain continuity between Bernays’s applications of Freudianism to consumer manipulation and the Netflix approach to attention monopolization. Both assume a deeply irrational human subject whose desires can be harnessed for profit.