30 banks, nonprofit team up to fight human trafficking at Super Bowl
(www.americanbanker.com)
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My experience says that many who "help" are actually involved in trafficking children.
Normally I'd say I agree but if you read the article you'll see they're scanning digital traces, not getting into physical interaction. So the only thing these folks would get out of it is extortion material on the traffickers, or if they're deep state black hats, a line on the competition.
We'd have to dig on the names and orgs mentioned to get a better feel for intent.