I think their audience hits the younger age group more than Rogan, although the age group likely gravitates to Rogan all the same. But the younger demo I think is what Trump wanted to target because they are the future and more impressionable. Rogan would have the same reach but going on the younger hip version with comparable reach is the Art of the Deal move that CEO Trump would make: Rogan has a Spotify contract already and he knew he would get these kids kicked off of YouTube and offer them a Truth Social / Rumble deal.
I think their audience hits the younger age group more than Rogan, although the age group likely gravitates to Rogan all the same. But the younger demo I think is what Trump wanted to target because they are the future and more impressionable. Rogan would have the same reach but going on the younger hip version with comparable reach is the Art of the Deal move that CEO Trump would make: Rogan has a Spotify contract already and he knew he would get these kids kicked off of YouTube and offer them a Truth Social / Rumble deal.