"Since its origins in 1910, the Alfa Romeo logo has remained a split design with two halves. Each half represents a traditional symbol of Milan: the cross of the municipality on the left, and the Visconti serpent on the right. And while the Visconti serpent was chosen to represent the Visconti family, much of the Alfa Romeo logo is still shrouded in secrecy.
Here are a few of the most popular theories about the Alfa Romeo symbols:
The Cross — Commonly known as the Cross of St Ambrose or St. George’s Cross, this cross is historically associated with medieval Milanese soldiers during the Crusades.
The Serpent — The snake-eating-man symbol is known as the Biscione, associated with the Visconti family of 11th century Milan. The serpent wears a crown to commemorate the Visconti dukedom of the 15th century.
The Man — The victim of the serpent is likely a Saracen or Moor, a reference to the Christian Crusades.
The Knots — While they were eventually removed from the Alfa Romeo symbol, the original Alfa Romeo logo featured two decorative Savoy knots dividing “Alfa” and “Romeo” on the logo’s border.
The Crown — The laurel crown appeared in 1925 when the Alfa Romeo P2 won the inaugural Automobile World Championship, but it was removed in 1982."
"Since its origins in 1910, the Alfa Romeo logo has remained a split design with two halves. Each half represents a traditional symbol of Milan: the cross of the municipality on the left, and the Visconti serpent on the right. And while the Visconti serpent was chosen to represent the Visconti family, much of the Alfa Romeo logo is still shrouded in secrecy.
Here are a few of the most popular theories about the Alfa Romeo symbols:
The Cross — Commonly known as the Cross of St Ambrose or St. George’s Cross, this cross is historically associated with medieval Milanese soldiers during the Crusades.
The Serpent — The snake-eating-man symbol is known as the Biscione, associated with the Visconti family of 11th century Milan. The serpent wears a crown to commemorate the Visconti dukedom of the 15th century.
The Man — The victim of the serpent is likely a Saracen or Moor, a reference to the Christian Crusades.
The Knots — While they were eventually removed from the Alfa Romeo symbol, the original Alfa Romeo logo featured two decorative Savoy knots dividing “Alfa” and “Romeo” on the logo’s border.
The Crown — The laurel crown appeared in 1925 when the Alfa Romeo P2 won the inaugural Automobile World Championship, but it was removed in 1982."
https://www.momentumalfaromeo.com/manufacturer-information/alfa-romeo-logo/
https://en.wikipedia.org/wiki/Biscione
https://en.wikipedia.org/wiki/Visconti_of_Milan