Samsung has quietly removed the letter ‘Z’ from its ‘Galaxy Z Fold’ and ‘Flip’ smartphone branding in Latvia, Lithuania, and Estonia.
The company is yet to provide any explanation for the change. However, the move comes amid a somewhat cultural backlash towards the letter - which has become a symbol of the Russian military operation in Ukraine.
Curiously, the Ukrainian Samsung website still retains the ‘Galaxy Z’ naming, according to reports.
I do also see however that the Z flip phones still show up on Samsung.com here in SA...
Samsung has quietly removed the letter ‘Z’ from its ‘Galaxy Z Fold’ and ‘Flip’ smartphone branding in Latvia, Lithuania, and Estonia.
The company is yet to provide any explanation for the change. However, the move comes amid a somewhat cultural backlash towards the letter - which has become a symbol of the Russian military operation in Ukraine.
Curiously, the Ukrainian Samsung website still retains the ‘Galaxy Z’ naming, according to reports.
I do also see however that the Z flip phones still show up on Samsung.com here in SA...
https://www.econotimes.com/Samsung-Galaxy-foldable-phone-loses-Z-brand-in-some-European-countries-and-it-could-be-related-to-the-Russia-Ukraine-war-1630345
https://ukrainenewstoday.com/samsung-appears-to-have-dropped-z-branding-from-galaxy-fold-3-and-flip-3-in-parts-of-europe/
https://www.newsbizkoot.com/2022/03/30/business/samsung-drops-z-branding-from-galaxy-fold3-galaxy-flip3-heres-why/