Obviously prices are higher. Have you noticed, though, that sizes are shrinking?
I love chocolate, paricularly Dove milk chocolate. A bag of it was $5.87! AND, when I pulled it off the shelf the bag was puffed up with air, and there were 10 pieces inside. I remember beingable to buy a bag for $3.50 and there were 26 pieces in it.
I put it back. I just couldn't do it.
Now, chocolate is a dumb example, I realize. The same thing is happening to everything. Here's the good news: smaller packages means you can store them more easily as you stock up before prices go hyper-crazy. And, another positive thing: it might be a good time to break some bad habits (such as not buying the chocolate, for me).
One last thought: the smaller volumes is a sneaky tactic, and many people will not understand the double-whammy and will go through their grocery money way too fast. Credit card debt will spike, but so will crime. Keep extra vigilant.
Thanks for the website!
As others have pointed out, shrinkflation has been going on for quite some time. I just don't remember everything at once across the board shrinking so noticeably.