For one thing, it's Lutheran. They're messed up as it is.

Secondly, the Lutheran church as a whole is probably average age over 70. This is, if it's real, obviously a desperate action by a dying church to get anyone breathing to come through the door to hopefully keep the lights on.

The second point applies to many many churches today, unfortunately. Blatant desperation to stay alive.

They aren't even trying to stay relevant, that was 10-20 years ago. This is desperation to stay alive, period.

Sauce - I've seen how the sausage is made, so to speak, being behind the scenes of a few churches. It isn't pretty.