Bc that was their marketing strategy, being black owned and operated. I dont care what color you are that should have nothing to do with your restaurant. If it is a Cajun creole, soul food, Jamaican, that gives you the idea that mama is in the kitchen making the food, but to just open a store based on color is racist. I love all people, I am in the restaurant business 20 years, I dont wish anyone to fail, I went to check it out. They had a great menu and location, no one came though. Maybe 6 tables on a Saturday night. It was bad marketing strategy.