What the big draw in favor of the doTerra product is the hydroxyapatite. That is a calcium mineral compound similar to what is found in the body's calcified structures - like a tooth. This is important for tooth remineralization if used properly. This is why I recommend not spitting the product out, but using it as a treatment after brushing with baking soda. So, for people that may need a little help in this area due to enamel demineralization already on their teeth, this product could be helpful. There is research data in this area.

DoTerra's process for deriving this compound is patented and not the same as other more industrialized producers. I have done some study in this area due to the effects of this compound on dental structures versus fluoride. There are very few products available for consumers to purchase that have this compound and especially in a more biofriendly form. Arm and Hammer used to sell a toothpaste with this compound and stopped selling it after two rollouts. Part of the problem was that consumers just didn't understand the difference between the "liquid calcium" product and the rest of the toothpaste offerings available at the store. They did not really market the product very well and it did not sell. The General Chemical Company produces a product called MI Paste that has this compound in it - but it is only available through dental offices if I remember correctly and it is about $30 for a small tube. However, for people with serious demineralized enamel, it can do some amazing things if used as a treatment. But, I would not recommend this for the average person just wanting to protect their teeth and it is not a product derived from more natural sourcing like doTerra or the Tom's. Calcium hydroxyapatite is something Tom's does not have.

The Sarcosinate is a more natural detergent and foaming agent. Beyond that attribute, that is where the similarity to SLS ends. It is derived from natural sources like coconut and is a milder and non toxic cleanser. As far as the rest of the ingredients, the essential oils are the difference. DoTerra is one of the best, if not the best, producers of essential oils in the world. So, continue to use the Tom's if you prefer and if you like it. But, know the differences between the two products. In this case, you get what you pay for.