I'm not saying they're a bad investment, I just don't understand how a value is applied to them. How is a value applied to gold? For its industrial usage in electronics? Jewelry? I know they've been used for thousands of years, but who determines they're worth? If I decide gold isn't worth being used for jewelry because the only thing worth getting is a watch, do I get to decide on its price?
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So who decides what a diamond is worth?
The Markets.