So, I checked in a market with $1.5l billion in sales with store managers I know personally. Turns out 2 brands from the same factory were recalled. Less than 5% of shelf space or one cart full was pulled. That same space was filled with other names. They are trying to create a run on formula like toilet paper.
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I was told that the overpriced brands that doctors "Prescribe" are the ones pulled from the shelves.
The "overpriced" one's are needed for babies that have sensitivities. They can't drink other formula or they get sick