They'll redouble their efforts working with big tech behind the scenes. I think it was a trial balloon as OP said. If I had to put my finger on exactly why they backed away from it so fast. I think it was because (((Jancowitz))) was just to cringe. She made the regime look completely stupid. She is literally as cringe as it gets. Humour is often one of the most effective weapons against these people. They just cannot stand being mocked.