2-4-94 Finkle is Einhorn https://rumble.com/vdsxr7-finkle-is-einhorn-einhorn-is-finkle.html ...from Ace Ventura (1994) https://m.imdb.com/title/tt0109040/
5-18-98 Microsoft anti-trust charges filed: https://www.investopedia.com/ask/answers/08/microsoft-antitrust.asp; “Microsoft Silicon Valley was established in Mountain View, California in 1981”: https://news.microsoft.com/stories/microsoft-silicon-valley/
9-04-98 Google origin story is fabricated: https://about.google/our-story/; Google setup as “backup” immediately after it became clear MSFT anti-trust charges would not be dismissed; Google HQ is Mountain View, CA; Were there obscure MSFT “divisions” shed by Microsoft as part of anti-trust settlement that were later acquired by GOOG?
8-11-15 First mention of Google reorg indicates something happening behind the scenes in 2015: https://thenextweb.com/news/google-is-reorganizing-under-a-new-umbrella-company-called-alphabet
2-07-17 Google “algorithm update”: https://www.gsqi.com/marketing-blog/google-algorithm-update-february-7-2017/
9-04-17 Google reorg completed exactly 19 years after “founding”: https://techcrunch.com/2017/09/04/google-parent-alphabet-forms-holding-company-xxvi-to-complete-2015-corporate-reorganization/; A few news reports out as early as 9-1-17, see filing for effective date.
10-20-20 Groundwork being carefully laid for Google (aka DARPA/CIA) breakup: https://www.reuters.com/article/tech-antitrust-google-idUSKBN2751PB
It appears that MSFT is the force-fed moneymaker from the Corporate side with all the fee-based Corporate products and Corporations all organized to buy MSFT products/services (and likely data gathering). This probably subsidizes GOOG directly and indirectly.
While GOOG is the “free-based” consumer (non Corporate) info-monetizing “free” apps all organized openly to gather normie data. Google’s finances make no sense without subsidies disguised as “contracts”.
Note their product offerings are all duplicated but for different “target market”. Yet both spying and harvesting data. They appear to mostly avoid overlap of market segments inexplicably, except maybe in data servers which are a bit of a commodity.
Almost like they are actively collaborating, but having fake “pillow fights” now and then to appear like real competitors.
This also explains the push to cloud computing, in general.
If they can put themselves between a data point, it doesn't matter who controls the data point.