The main commercial use for finance (I don’t know about advertising) is:
Hedge funds: Predicting retail company sales trends by tracking aggregate foot traffic in Best Buys or predicting Tesla unit production by tracking average number of employees in their factories for the quarter
Commercial Real Estate: Tracking general demographic trends and traffic around a building
Advertisers: I don’t really know how they use it, it think to market geographically relevant ads
The rules are evolving and Europe attempted to implement some privacy protections but basically every app just made you check “Opt In” to use then at all. Technically it is “deidentified” and only attached to a device and anonymized marketing ID. But some ad companies match the marketing IDs of a bunch of different data types (location and other) into one unified profile. And if someone cares to find out which marketing goes to your house every night and your workplace every day, well there’s a good chance that marketing ID is you.
I don’t think the microphone/camera in your phone are passive, but I think it’s best to assume everything else searches and accounts and keystrokes and location and habits are all available if you’re even important enough to draw govt persecution.
Kinda makes you wonder how any high profile murder goes unsolved huh? I guess the powers that be don’t want to jeopardize it over “small things” and risk losing the tool where it is most valuable - hopefully that is in foreign/military ops but probably it is blackmailing pols and manipulating elections to protect big tech.
The main commercial use for finance (I don’t know about advertising) is:
Hedge funds: Predicting retail company sales trends by tracking aggregate foot traffic in Best Buys or predicting Tesla unit production by tracking average number of employees in their factories for the quarter
Commercial Real Estate: Tracking general demographic trends and traffic around a building
Advertisers: I don’t really know how they use it, it think to market geographically relevant ads
The rules are evolving and Europe attempted to implement some privacy protections but basically every app just made you check “Opt In” to use then at all. Technically it is “deidentified” and only attached to a device and anonymized marketing ID. But some ad companies match the marketing IDs of a bunch of different data types (location and other) into one unified profile. And if someone cares to find out which marketing goes to your house every night and your workplace every day, well there’s a good chance that marketing ID is you.
I don’t think the microphone/camera in your phone are passive, but I think it’s best to assume everything else searches and accounts and keystrokes and location and habits are all available if you’re even important enough to draw govt persecution.
Kinda makes you wonder how any high profile murder goes unsolved huh? I guess the powers that be don’t want to jeopardize it over “small things” and risk losing the tool where it is most valuable - hopefully that is in foreign/military ops but probably it is blackmailing pols and manipulating elections to protect big tech.