There's actually a section on the website that says it's a satire site. But Michael Baxter posted in the comments that he was advised to do that so he couldn't be sued for defamation. He did this about a year ago if I remember correctly. Personally, I think disinformation works in many ways that we don't see right away. If nothing else, like I tell the AJ haters, it might make somebody look into things they never considered, even if the initial story is not completely true.