Formula companies did a good job convincing mothers formula is easier, equivalent, and easily available because the mother might “fail” at breastfeeding. Formula is a huge money maker, costing about $1400/year or more now or if a special formula is needed. Years ago there were a number of deaths due to to much sodium put in the formula. Control is not as strict as it should be. In addition breasts have been sexuaized here in America. Both men and women say breastfeeding in public is “gross”. They fail to see the hypocrisy of their comments-okay to bare your breasts in a steamy magazine or modeling layout, but not okay as a natural part of nurturing a child. Although it is easy to breast feed discretely in public, people go crazy about it. I always laugh to myself when nipples have to be covered, as if that is the scandalous party of exposing ones breasts. Men can go without a shirt, why not women. In African countries women are often bare from the waist up. Societal norms are non-sensical. Gay Pride total nudity though is okay? Double standards make zero sense.