To be vague, I will say that one aspect of my job is working with magazines. Magazines are a losing venture financially, so a company printing one is looking for influence, eyes to still take in a message at the checkouts. I have done this job for a long time. Since Covid, there have been 5 "specials" a year on Witches...they are misunderstood, the truth of their history etc etc. Someone out there is investing an awful lot in witches and what you think of them, and doesn't want you to think they are all that bad.