Except AJ doesn't make their lives more difficult. He mixes mostly truth, with some strategically placed nuggets of malinformation, exaggeration or hyperbole. You see this in action when mainstream media focuses specifically on those bits of malinformation when they cover Jones ("turning the frogs gay" is a classic example), and then amplifiy those items such that the normies are programmed to immediately dismiss anything else AJ or any truther says, out of hand, regardless of how accurate. This is called poisoning the well.
The result is that the normies are programmed to dismiss anything outside of the official narrative by default as "just something that Alex Jones said". Meanwhile truth seekers are tricked into shooting themselves in the foot by trying to use Jones' info to redpill their friends, who can then immediately dismiss their entire argument out of hand thanks to those poison pills that he sneaks into otherwise truthful information. The normies continue to believe what they are told, the awake are corralled and subtly herded, and MOS and others remain in control of both. So AJ actually made their lives easier. That all got blown apart however, when Q arrived.
Except AJ doesn't make their lives more difficult. He mixes mostly truth, with some strategically placed nuggets of malinformation, exaggeration or hyperbole. You see this in action when mainstream media focuses specifically on those bits of malinformation when they cover Jones ("turning the frogs gay" is a classic example), and then amplifiy those items such that the normies are programmed to immediately dismiss anything else AJ or any truther says, out of hand, regardless of how accurate. This is called poisoning the well.
The result is that the normies are programmed to dismiss anything outside of the official narrative by default as "just something that Alex Jones said". Meanwhile truth seekers are tricked into shooting themselves in the foot by trying to use Jones' info to redpill their friends, who can then immediately dismiss their entire argument out of hand thanks to those poison pills that he sneaks into otherwise truthful information. The normies continue to believe what they are told, the awake are corralled and subtly herded, and MOS and others remain in control of both. So AJ actually made their lives easier. That all got blown apart however, when Q arrived.