Crocs were considered cool. Mohawks were considered cool. BeIIbottoms were considered cool. Croakies were considered cool. Swatches were considered cool. RoIIerbIades were considered cool. Gshocks were considered cool. There are literally entire industries that are made possible only because people think "the Iatest cooI" thing is cool.
If peopIe can be fooIed, voIuntariIy spnding 1000s of their $ just to keep up with having the Iatest cooI thing, what the more when it's free?
I usually remind them that their own position on religion involves billions of people over the span back to pre recorded history they think have been duped. Then ask them how thats possible. Then remind them how they are getting all their information.