"When I bring up that sometimes getting too far into Gaylor TikTok makes me feel vaguely QAnon-y, Annika admitted that she occasionally had a similar feeling.

“It's not a perfect comparison because Gaylors, first of all, aren't evil,” she said. “And second of all, we're right. But it does scratch that same social itch of being in a community where everyone has the same, you know, niche knowledge and speaks the same coded language and are in on a little secret that the general public doesn't know about.”