HERE'S HOW THEY ARE GOING TO STEAL KEY STATES OVER A NUMBER OF DAYS:
(media.patriots.win)
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Always the "why" persuasion term that leads dull-witted readers to think right past the sale.
Lemme read "Why that's OK" -- I guess since everyone's accepting it's OK, then I do too (that was the sale); now I'm only reading about WHY, to substantiate this belief that I have no business adopting.
Precisely. I've been noticing this style of headline for a few years now.
"Something something is actually a good thing. Here's why."
"Something something has happened. Here's what you need to know."
"Something something that sounds really bad (and here's why that's a good thing)."
All part of the same hive mind