Because the people listing abortion rights as a priority aren't worried about heating their homes or feeding their children.

Edit: Also, abortion is like, the existential issue of the religious right? Billions have been raised over fifty years to bring us to this point, to stop the baby genocide. You really going to try and spin that abortion "isn't a big deal" now?? Fear and hate are powerful motivators, but so too are joy and triumph, and the joy and triumph brought by Trump's judicial picks saving the babies of America are a part of the gains made last night that shouldn't be discounted.