Elonphone incoming. “Pay 30%” refers to App Store fee
(media.greatawakening.win)
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False. Samsung flagships are priced appropriately against iPhone and they are dominating the market.
There are many aspects to why Android does better, from better performance options, to freedom within the operating system, to interface being more user friendly overall, to variable component options that iPhone simply doesn't do, which gives a much better experience and more competition within the space. But price is far from the only factor.
The fact that you can't even easily install apps that are removed from the Apple store is inherently a buying point for a lot of people, as Apple tends to delist a lot of things if they feel like it.
Now that said, Elon wouldn't be competing with just Apple. Elon would be competing against two monoliths in the space.
Others tried, others failed as you said. That said, in regards to Microsoft, they haven't exactly demonstrated having good designers, developers or even project managers as they struggle to get things through the door to begin with.
In regards to Amazon: They always half ass everything they do. Games, movies, shows (Upload was funny though) to hardware. The Kindle is just about the only good thing they've done outside of shipping.