On Nov. 28, almost two weeks after the storm started brewing — and after a series of Instagram apologies that failed to quell it — the brand issued a statement admitting “a series of grievous errors for which Balenciaga takes responsibility.” The fashion house announced ongoing “internal and external investigations” and “new controls” and said it was reaching out to “organizations who specialize in child protection and aim at ending child abuse and exploitation.”

“We want to learn from our mistakes and identify ways we can contribute,” the statement read.