Indeed. The right of free association is a critical one, even when it benefits disgusting companies like Nike. They're under no obligation to employ him as a spokesman, just as a Christian baker is under no obligation to make a wedding cake for a gay couple.

I'm proud of Irving for standing up, but he's by no means going to own Nike or any such thing. But I sincerely doubt he cares since he appears to be a man who owns his own soul, unlike many of his peers.