British actor Idris Elba used the elite, champagne-soaked world of canapes and billionaires that is the World Economic Forum (WEF) meeting in Davos to decry global food poverty and “the unjustness of half the world eating and half the world not eating.”

The Luther star and his wife Sabrina Dhowre Elba are both goodwill ambassadors for the U.N.’s International Fund for Agricultural Development (IFAD). He spoke in an interview with AFP to urge the world’s corporate and political elite to do more to help small farmers in Africa.

The couple flew in to the luxury Swiss mountain resort from Milan, Italy, after attending the plush Gucci’s Men’s Fall Winter 2023 Show on Friday. https://www.france24.com/en/live-news/20230117-after-a-davos-dj-gig-idris-elba-has-new-role-advocate-for-small-farmers