Because meat eaters want meat. When meat eaters crave vegetable burgers, we crave hearty veggies like mushrooms or beans that are a good vector with their own flavor profile and texture.
We don't want abominations pretending to be meat, and we don't want to be tricked into consuming what we don't intend to eat.
The intended market was based on subterfuge to trick people into trying it despite their aversions. Turns out most people don't like that, because dishonest marketing means dishonest company means dishonest product.
Because meat eaters want meat. When meat eaters crave vegetable burgers, we crave hearty veggies like mushrooms or beans that are a good vector with their own flavor profile and texture.
We don't want abominations pretending to be meat, and we don't want to be tricked into consuming what we don't intend to eat.
The intended market was based on subterfuge to trick people into trying it despite their aversions. Turns out most people don't like that, because dishonest marketing means dishonest company means dishonest product.
Mmm, take a big portobello mushroom then pour some balsamic vinegar reduction over the top, then some good cheese and on the grill it goes, delicious.
Have you ever tried watermelon with a balsamic reduction and feta cheese? It's so good that you have to sit down to eat it!
That being said, it's even better after a good juicy burger. :)
It's AMAZING!!
Interesting name you've got there. I remember reading the book "Flowers for Algernon" in school (many moons ago!).