Snopes: "The Grammy Awards have long relied on sponsors for the entire ceremony. Some companies have sponsored it for years, including Hilton Hotels and People. Unlike Pifzer, both brands were official partners for this year's ceremony, meaning they provided a specific service for the awards ceremony. Hilton was the ceremony's official hotel partner, while People was the official magazine partner."

So if Hilton provided hotel rooms and People Magazine provided coverage....what, exactly, did Pfizer provide?