Not really. If they actually thought Florida was key to long-term success, they would be fighting a lot harder against the very strong pushes Universal has made than refitting the least popular park with Avatar theming and a single ride. It is a testament to just how much of a profit Disney parks turn that they can continue to expand without eating too much into their margins. The upsell works, because they are selling a fantasy, one of the most lucrative markets out there.

And again, they have Shanghai. Much much bigger market, and it's a market that has been rapidly rising out of abject poverty and is eager to capitalistically consume and indulge.