Alissa Heinerscheid, Bud Light’s VP of Marketing, explains the strategy of using "inclusive" marketing to promote the "declining" American beer brand to young people... - The Great Awakening

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Alissa Heinerscheid, Bud Light’s VP of Marketing, explains the strategy of using "inclusive" marketing to promote the "declining" American beer brand to young people... (files.catbox.moe) - SALT -

posted 1 year ago by purkiss80 1 year ago by purkiss80 +134 / -0

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– drakus 7 points 1 year ago +7 / -0

She has ZERO clue about the product or the history of its branding. "In decline" my ass. Bud Light isn't great, but it's reliably okay in a pinch...so don't fuck with what is essentially one of your show ponies, AB. This woke bitch is going to lose this particular job, and that right soon. And deservedly so.

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