Alissa Heinerscheid, Bud Light’s VP of Marketing, explains the strategy of using "inclusive" marketing to promote the "declining" American beer brand to young people... - The Great Awakening

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Alissa Heinerscheid, Bud Light’s VP of Marketing, explains the strategy of using "inclusive" marketing to promote the "declining" American beer brand to young people... (files.catbox.moe) - SALT -

posted 1 year ago by purkiss80 1 year ago by purkiss80 +134 / -0

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– Temon_and_Langerine 3 points 1 year ago +3 / -0

The correct way to market beer is to play on your longing for connection to others or to deal with your problems........no alienate 90% of the population to accommodate 10%. Dumb fucks.

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– Temon_and_Langerine 1 point 1 year ago +1 / -0

Edit to add: their stock quote is really high right now, but wait for theirs to crash lol

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