When I was a kid the competitor was Mega Blocks and they were vastly inferior. Nowadays though, Surprisingly the dollar tree has little tractors and forklifts etc for $1.25 that are in some ways better than legos as far as locking strength or tightness. Also Five Below has good ones, ninja turtles and sponge bob sets, also good quality, for $5. The mini figures are not as good as the real thing though. If I could go back in time I’d buy my daughter all random bricks (not sets) of the generic ones, and just the mini figures from Lego for whatever theme she likes (Ninjago in my daughters case, proving she is my daughter;))
When I was a kid the competitor was Mega Blocks and they were vastly inferior. Nowadays though, Surprisingly the dollar tree has little tractors and forklifts etc for $1.25 that are in some ways better than legos as far as locking strength or tightness. Also Five Below has good ones, ninja turtles and sponge bob sets, also good quality, for $5. The mini figures are not as good as the real thing though. If I could go back in time I’d buy my daughter all random bricks (not sets) of the generic ones, and just the mini figures from Lego for whatever theme she likes (Ninjago in my daughters case, proving she is my daughter;))