After Losing $6 Billion In 6 Days Bud Light Starts To Backpedal
(www.dailymail.co.uk)
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So if everyone stops purchasing Bud Light, then the product already on the shelves stays there. I would assume stores pre-order new shipments based on average monthly sales, so what happens next? The shelf is already full of Bud Light and a new shipment arrives. They store it in the back? Discount the old stuff? And if that doesn’t sell and another shipment arrives, eventually they don’t have room to store the tranny beer, do they? Are they renewing their orders with Bud Light quarterly? After a few months do they tell them we can’t order any more until we get rid of the old stuff? How long could BlackRock prop this up? Are they going to rent extra warehouses for every store in America to hold their unsold stock, just to maintain appearances of sales?
It seems to me we are in the easier position here. All we have to do is not buy the shit. They have to keep making it, shipping it, and storing it, or else declare bankruptcy and end the product.
Correct. They're calling this a 5% drop-off, but that's only because the backup of unsold product hasn't fully rippled back to the factories yet. It's going to get a lot worse.