41 Bud Light’s Dylan Mulvaney Trans Stunt Cost the Company $4 BILLION… So Far... (thenationalpulse.com) posted 3 years ago by purkiss80 3 years ago by purkiss80 +41 / -0 Bud Light's Dylan Mulvaney Trans Stunt Cost the Company $4 BILLION... So Far. The Dylan Mulvaney advertisement campaign has cost Anheuser-Busch, the parent company of Bud Light, more than 4 billion dollars! 9 comments share 9 comments share save hide report block hide replies
They are saying 6 BILLION in 6 DAYS. 1 BILLION per DAY.
https://www.dailymail.co.uk/news/article-11967949/No-one-senior-level-aware-Bud-Light-partnering-trans-influencer-Dylan-Mulvaney.html
This is the figure I heard too.