While media attention has focused on Bud Light VP Alissa Heinerscheid for her potential role overseeing the campaign, sources argued that responsibility for overseeing protocols to approve new marketing campaigns ultimately falls with the company's CEO.

Anheuser-Busch is led by US CEO Brendan Whitworth, a former Marine lieutenant, CIA officer, and Harvard Business School graduate, who joined A-B in 2014

https://www.dailymail.co.uk/news/article-11970683/How-Bud-Lights-Dylan-Mulvaney-debacle-left-Anheuser-Busch-paralyzed.html