Ayn Rand had a very important role as far as the narrative war is concerned. She portrayed Capitalism as an "absolute" where every single thing has to be market driven and painted this in an amazing Utopia.

This is a great example of taking a good thing to the extremes and turning it into a bad thing. Free market is great, but when taken to extremes, the market will find a price for a human life and ends up becoming a system without heart. Going further, unrestrained free market also finds price for corruption.

That is what we are finding ourselves in today's corporatocracy.

Remember, this is the same technique used by all sides, including the left. They take good things like, for example, equality, inclusivity, acceptance etc and take it to absurd extremes and weaponise it.