Business failures occur in one direction. The top down. Claiming it was a rogue employee doesn't fit due to how corporations are compartmentalized. Marketing has multiple check and balance systems in place, just like accounting or assembly/product quality assurance/distribution ect. A misprint or substandard product usually gets pulled immediately because it would be bad for the corporate image. I don't buy for a minute that the green light go for the Troon advertising didn't come from high up.
Business failures occur in one direction. The top down. Claiming it was a rogue employee doesn't fit due to how corporations are compartmentalized. Marketing has multiple check and balance systems in place, just like accounting or assembly/product quality assurance/distribution ect. A misprint or substandard product usually gets pulled immediately because it would be bad for the corporate image. I don't buy for a minute that the green light go for the Troon advertising didn't come from high up.