This, exactly. All of us can make a difference. What would happen if, say just 15% of AB's consumers stopped buying their products and never went back? Do you think that would get their attention? Bud Lite is already in decline, that's 15% they would have to regain from somewhere else. Anyone in sales or marketing will tell you it's way the hell lot harder to get new customers than it is to keep existing ones.
Matt Walsh has it right. Our boycotts don't work because they are too disorganized, fragmented, and short lived. Pick a target, rat pack the shit out of it, and keep up the pressure. Make an example of one company, others will quickly toe the line after that.
Sadly AB probably figured people would be pissed, slam them with complaints, and in 3-4 months go right back to buying their product. And I would bet they are correct.
The WE that is too disorganized, is not as aligned as many take for granted. The through line isn't "conservative values" as much as it is grievances and disenfranchisement that seems to be a commonality. But yeah, they'll be back to the bud light real soon. After all, primarily Americans are consumers. That's the real through line. More than patriotism anyway.
This, exactly. All of us can make a difference. What would happen if, say just 15% of AB's consumers stopped buying their products and never went back? Do you think that would get their attention? Bud Lite is already in decline, that's 15% they would have to regain from somewhere else. Anyone in sales or marketing will tell you it's way the hell lot harder to get new customers than it is to keep existing ones.
Matt Walsh has it right. Our boycotts don't work because they are too disorganized, fragmented, and short lived. Pick a target, rat pack the shit out of it, and keep up the pressure. Make an example of one company, others will quickly toe the line after that.
Sadly AB probably figured people would be pissed, slam them with complaints, and in 3-4 months go right back to buying their product. And I would bet they are correct.
The WE that is too disorganized, is not as aligned as many take for granted. The through line isn't "conservative values" as much as it is grievances and disenfranchisement that seems to be a commonality. But yeah, they'll be back to the bud light real soon. After all, primarily Americans are consumers. That's the real through line. More than patriotism anyway.