Maybe that COULD be part of it! /s
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There's always a flip side to this. A good effect that counters the bad effect. In this case I would think it would be that there's a visible chink in the armor. The awakened can see how much their boycott has an effect and it gives them more motivation to be proactive knowing that there are many out there seeing things the same way. This is something new. I think something like this 10 years ago would have had people doing the same thing but without the noticeable effect of major loss of revenue. All in all, I see this as a sum gain situation.
I was thinking a similar thought.
To us, it doesn't matter how much money Budweiser or AB loses.
It's about standing up for what is Right and rejecting what is Wrong.
This is Anti-Propaganda: Negative Reaction to Propaganda reinforces the Good Truth.
Compared to the Evil Opposite: where propaganda successfully and covertly influences the minds of the unaware.
Now we have a clear example for the whole world to see.
HUMANITY
REJECTS
TRANSEXUALS.